Facebook

Phase 1: Audit of your social presence and your marketto identify what’s possible

We will review your current social presence, conduct preliminary research into market share potential via online marketing channels, and consult with you regarding your current situation. Not all products and services can be marketed effectively via social platforms.

At the end of this Phase, we’ll be able to tell you what we think you can achieve with Facebook marketing. If the numbers make sense, we’ll show you why. If they don’t show that you can earn a profit, we’ll be the first to tell you.

Either way, what you do next is up to you.

Phase 2: Set up campaigns with a test and learn cycle to understand CPL/CPA and ROI

The first thing we’ll do in this Phase is determine the main audiences that are related to your business through industry analysis.

Then, using data mining tool(s) to scrape Facebook pages and groups related to your industry or product, we will find out what your prospects are actually looking for.

Next, we will focus on setting up new campaigns on Facebook with the results of the audit and a deployment phase Review and Optimisation cycle of campaigns, audience impressions and conversions, cost per lead and return on ad spend.

Phase 3: Scale the model
to maximise your ROI

Once enough data has been captured for meaningful analysis, we will demonstrate to you what your market share and cost per acquisition targets should in Facebook, as well as any other metrics that we think are relevant in support of the best ROI for social marketing we think is possible for you.

With the agreed scope established, we will follow an operational optimisation cycle that is aligned with your profit targets and provide immediate oversight on all work being done via our portal. We’ll also give you monthly reporting
in addition to the real-time dashboard.