At Voyance Insights, we’re not just passionate about digital marketing. We’re passionate about using digital marketing to get you a profitable return on investment.
At Voyance Insights,
it’s ROI or it’s nothing
There’s no point to doing anything in the digital arena unless it results in you getting more money than you had before.find out more
We believe that the days of business leaders wondering what they are getting for their marketing dollar should be long gone.
End Inflated Budgets
There’s no point to having a huge marketing budget if it doesn’t generate revenue.
There’s no point to getting your ads to the top spot in Google if they don’t convert to sales.
Looking for a Change?
Here’s an uncomfortable truth about your current digital marketing agency.
If they aren’t providing you with reporting that demonstrates how much money they are making for you - the reason they aren’t can’t be good.
They either are not prepared to invest the time it takes to give you the information you need about your marketing investment, or they know that they aren’t making you money and don’t want you to find out.
“We believe that every Australian business deserves to know exactly what they are getting for their marketing dollar - and what they should be getting is profit.” - Joel Fuller, Director and Founder of Voyance Insights
Let us show you how we do it.
New to Google Ads?
When someone is looking for a product or service on Google, they type in what is called a Search Term. When that user hits ‘Enter’, their search results will show paid ads related to that search in up to four spots at the top of the page, with organic (unpaid) results appearing below that and then a few more paid spots at the bottom of the page. As you can imagine, getting your ad into the spots at the top of the page for a profitable price is critical to success. That’s Google Ads.
It’s a mistake to think that Google only cares about how much you spend when they ‘decide’ if your ad gets into the top spots for relevant Search Terms.
Relevancy is as important as money.
What do we mean by relevance? Google knows why they are the most popular web browser in the world. It’s because they worked out how to show the most relevant pages to users, based on what they entered as their search term. They want that same experience with their Ads. So when you ask Google to show one of yours against a search term, they automatically conduct an auction with you and every other competitor that wants to show an ad for the same user.
Google will instantaneously consider your bid amount, your ad relevance in relation to the search term and your landing page relevance in relation to the ad.
Your ad content needs to be clear and match your targeted search term, and your landing page or website that your ad is connected to needs to be relevant to what you offered in your ad. If Google thinks you’re doing well in those two areas, you might win the ‘auction’ and be the first entry that a user sees even if your monetary bid is not the highest out there.
Here's how we do it
Phase 1: Audit of your digital presence and your market
to identify what’s possible
We will review your digital assets, conduct preliminary research into market share potential via online marketing channels, and consult with you regarding your current situation.At the end of this Phase, we’ll be able to tell you what we think you can achieve with digital marketing. If the numbers make sense, we’ll show you why. If they don’t show that you can earn a profit, we’ll be the first to tell you.
Either way, what you do next is up to you.
Phase 2: Set up campaigns with test and learn cycle to understand CPL/CPA and ROI
The first thing we’ll do in this Phase is determine the main keywords and search phrases that are related to your business through industry analysis and using Google for related term forecasting.
Then, using data mining tool(s) to scrape Facebook pages and groups related to your industry or product, we will find out what your prospects are actually looking for.
Then we will focus on setting up new accounts for Google Ads, Bing Ads and Facebook, building new campaigns within those platforms with the results of a negative keyword analysis, and a deployment phase Review and Optimisation cycle of campaigns, search queries, cost per lead and return on ad spend.
Phase 3: Scale the model to maximise your ROI
Once enough data has been captured for meaningful analysis, we will demonstrate to you what your market share and cost per acquisition targets should be across all digital channels, as well as any other metrics that we think are relevant in support of the best ROI for digital marketing we think is possible for you.
With the agreed scope established, we will follow an operational optimisation cycle that is aligned with your profit targets and provide immediate oversight on all work being done via our portal. We’ll also give you monthly reporting in addition to the real-time dashboard.
“So then 3 years down the track we fast forward. We’ve got that spend down to $12-15,000 but the revenue has gone up to over $100,000. So monthly all of a sudden we are looking a lot better than what we were.”
Cory Allan, Bar Fridges Australia
We believe that you should be able to get back more money than you spend when you advertise - and that your marketing agency should be able to prove it.
Otherwise, what would you be paying for?
Find out more. See the proof for yourself. Register your interest in a free audit of your digital marketing potential.REgister now