Announced in March, Google has pledged US$340 million to small and medium sized businesses in the form of Google ad credits. Essentially Google is giving customers like you free money to spend on your Google Ads. How can you access this credit? Read on. 

Is your business eligible? 

All small and medium sized businesses who meet the requirements will receive a one off ad credit to spend on any Google ad campaign. To be eligible businesses must have spent money on Google Ads:

  • 10 out of the 12 months in 2019 AND
  • In January and/or February of this year

How does your business access the ad credit? 

Google has begun rolling out ad credits to eligible businesses. The ad credit can then be applied to any future Google campaigns until the end of 2020. Unlike previous Google grants, this credit is not limited to search campaigns only. The ad credit can not be used on outstanding invoices.


What happens if my ad account is agency managed? 

This will not affect your ad credit. All credits are applied to the Google account not the agency managing those accounts. 


How much will my business get? 

Ad credits will automatically be applied to your account based on previous spending, country and currency. 

Our client’s ad credit has ranged from $380 – $1020.

How can my business make the most of our Google ad credit? 

There is no denying that businesses have been doing it tough over the last few months. Google’s ad credit could not have come at a better time and will be welcomed by every small and medium sized business looking to survive during this global pandemic. While this is essentially “free” money to use on your ad campaigns, it’s important to not be wasteful of any ad credit your business receives. As business conditions continue to be tough it’s important that your business creates and executes a well thought out plan to make the most of every dollar. Voyance is here to help your business survive and thrive during this global pandemic. Get in touch with us today to see how we can help your business thrive.